Edited Women's Fitness magazine. Managed 13 issues, four supplement, four magbooks, the website and social platforms annually.

Regularly contribute copy within the health and fitness space.

Strong commercial copywriting experience for clients including Atkins, Braun, Ellesse, Fage, Fitness First, Ford, IMG, Odlo, Skechers, Tough Mudder and Yakult.

Freelance Head of Social for 2XUEurope and Ilu Fitwear; brand consulting for Reebok; brand strategising for TCA and Stayer Cycles.

Over six years' styling experience within the sports, sports luxe and lifestyle industry.

Extensive contacts book.

Negotiated contracts and collaboration with Insta star and global Reebok ambassador Danielle Peazer to deliver We Heart Living's 12-Week Body Plan - #TrainLikeADancer.
Campaign brief, styling and direction.

Check out the 12-Week Body Plan.

Conceived and delivered an interactive downloadable 12-week fitness and food plan with integrated video messaging.

Find it here.

Conceived, negotiated and delivered Odlo's #Runyourcity running club.

Responsible for the proposition, budgeting, logistics, marketing, copywriting and delivery of this six-month collaboration.

Project managed and directed various shoots, including this year's 12-Week Body Plan.